Two people and two brands.

Northern Wave Marketing, LLC is a small marketing company in Riverview, Florida, owned and run by Matthew Simmonds and Joshua Bindon.

What we do

We build websites and sell them as a monthly subscription. The price covers the site, the hosting and the updates, and there is no contract.

We don't sell one website to everybody. Each of our brands serves one kind of customer. Toolbox Marketing Co. is for contractors and tradespeople. CoachKit Co. is for sports and dance coaches. Northern Wave is the company that owns and operates both.

Keeping them separate means a plumber's site is built around getting the phone to ring, and a coach's site is built around booking and paying for lessons. Neither one is a general template with the labels changed.

For businesses that don't fit either brand, we take on custom websites and brand identities as one-time projects.

Legal name
Northern Wave Marketing, LLC
Based in
Riverview, Florida
Brands
Toolbox Marketing Co. and CoachKit Co.
Phone
(727) 295-4132
Who's behind it

Two people. Thirty-plus years.

Matthew Simmonds

Co-founder, Web and Digital Marketing

Matt has more than twenty years of marketing experience. He is Director of Marketing at Signature Financial Solutions, where he handles the websites, video, design, campaigns and analytics.

Before that he was Marketing Project Manager at Grip Edge Tools, where he ran a four-person team and grew product sales 30%, and he built websites and lead-capture systems at Synzi, QCare Plus and Gilla Inc. At Northern Wave he builds every site, sets up the hosting and security, and makes sure the contact form emails you when somebody fills it out.

Joshua Bindon

Co-founder, Brand and PR Strategy

Josh spent more than twenty years in global public relations with Disney on Ice at Feld Entertainment. He has hosted live events for audiences of over 10,000, run PR campaigns in more than 50 countries and trained casts and crews to represent a brand on camera.

He earned a bachelor's degree in business administration, summa cum laude, from Southern New Hampshire University while on tour. He works out what makes a business different from the other three in town and how to say it so it sounds like a person wrote it.

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